Birmingham PPC management services

MacMedia’s Birmingham PPC management company creates, optimizes, tracks and fully manages your digital marketing campaigns.

Google Ads vs Facebook Ads

Google Ads get in front of people who are actively searching for a solution to a current need and often have buying intent. They are an effective way to drive qualified traffic to your client’s business who are already searching for their products or services–specifically by keyword. According to WebFx.com, 65% of small to mid-sized businesses have a PPC campaign. Birmingham PPC management services

Facebook Ads can be used to target a particular audience that has shown an interest for your client’s products or services. They help your clients get more visibility to their Facebook content and boost traffic to their website. Facebook ads can be set up to increase site traffic, impressions, and even click-through rate (CTR).

Search Advertising

Paid search advertising in which brands pay (using auction-based pricing) to have their ads displayed above and below organic SEO results when users search certain keywords.

Display Advertising

Search Ads only appear when someone searches a phrase on Google and your ad is returned as a result. Display ad placements appear in sidebars and other places based on targeting parameters you’ve chosen. Birmingham Video Marketing

Retargeting

While search retargeting refers to targeting users based on keyword searches they’ve used on search engines, site retargeting utilities cookies collected from your website visitors to retarget them specifically.